People continuously ask me about why I would sell  our flagship cafe, EcoCafe located at the Kitchener Market. The simple answer is that it does not fit out corporate model as it once did. There is obviously many more reasons beyond this one fact, but the core answer is still the same.

We launched our operation publicly five years ago through the cafe, what I always coined as Franchise number 1. It has served us well, allowing us to integrate into the community, sell our products, position our brand and show people what our company is all about. To date it warms my heart to see the cafe in full production every week, people patiently waiting to allow us to fill their coffee needs.

As we have grown into performing many more things than just run a cafe, it is time to find that right partner that can take the operation, sustain the current market and continue to grow it as their own, under our guidance and direction but with the mind set of an owner who wants to prosper in the venture. This strategic partnership would allow the new operator to enter the coffee world leveraging the community and brand awareness we have already created and eliminate many of the early uphill battles independent cafe owners face while ramping up their business volume.

The Market as a a facility will continue to pose challenges, it is not always easy to have a City as a landlord, but in spite of all the negatives this may present, and in spite of all the less than adequate decision making involved in managing such a place, we have grown volumes and income steadily and consistently since we started. Anyone out there dare to imagine the possibilities if the venue were to prosper in such a manner as it is capable of doing?

With our roasting operation located only a couple of kilometers away, this location will always have the unique capability of leveraging the freshest coffee, of the highest quality and at the best price that any coffee sale operation can. If you are feeling the need to take the world by the reins, to forge your path into business ownership and to partner with the fastest growing coffee company in this region, it’s time to take a more serious look and to contact us to see if you are the right one to go forward along with us.