A bright spot came about over the holiday week, which is always a strange time of year. We have ramped up so hard for the holidays, then business kind of disappears as everyone is sucked in by the family and extracurricular activities which the time of year represent. You get to have a chance to clean up, organize and tie lose ends that need attention. I was in the midst of just one of those tasks when I heard the door open and was transported half way around the world…..
In came a vibrant gentleman with a steely yet inquisitive look. He immediately gave me his card while speaking in an odd accent I was not prepared for. As I took a moment to digest this abrupt circumstance it all started to sink in….
His name was Sasa, he was from Canberra, Australia and that he represented ONA Coffee (follow his link to learn more). He was telling me he was in town for a couple of days visiting friends, that he was then leaving for Cuba and proceeding back home after that. He had already spent too much time away from his coffee and that he was a bit taken aback by the poor coffee culture he had encountered in our part of the world. This led him to search for specialty coffee and that in all of his local searches we kept popping up, so he took the advice on our web store and came to visit.
My first thought was to extend him a welcome, to excuse the mess but I was working on my little snowblower project, but could I offer to pull him a shot. He accepted grateful for something freshly roasted. Little did I know at the time as I pulled him a shot into an ecotainer, instead of a china cup, that I was pulling a shot for a well known and respected roaster, but also the dual ACT Champion in his home state (thanks to the WBC person who pointed out his correct award status, and sorry to offend the current WBC champ). Now back to the point , thank god and my roastmaster, that the coffee in the office is always fresh, so I pulled him a short double of our signature espresso with it’s typical fine crema and proceeded to offer him a tour.
We spoke about magnitude, it seems that ONA is probably 10 times our size in terms of roast capacity and volume. We talked about latte art and baristas and what our location had to offer in this. We chatted about coffee and different origins and roasts. We determined that although in general our cultures have a different appreciation for styles of coffee, we had also many similarities in how we roast. Now this is fun stuff because it is not so often we meet people that have the same insight in to a particular topic.
I showed him our operation, and as we walked around his hands dipped into the various sacks of green coffee. As he quaffed the aroma of the fresh beans, he was picking out origins by smell alone. Although this alone is an exceptional talent, the fact was dwarfed by seeing him transported to each place when he described the scent he was perceiving. He said he missed the smell and feel of the coffee….once again, great stuff for a slow mid-week afternoon.
We then wrapped up, with brief descriptions of what we do, how we do and why we do what we do. That we would cross emails and such. And in a blink of an eye he was gone!
Sasa, thanks for making last Thursday one of those anecdotal coffee moments, that only roasters get to have, all because of the coffee….


