Cafe @ Kitchener Market Sold
Sat, Mar 13 2010 08:28
After mentioning that something big was in the pipeline, I am extremely proud to announce that our EcoCafe located at the Kitchener Market has been sold to an amazing couple, Ramin and Mojhgan, and will be rebranded as Serrinia Cafe.
In the beginning of the sales motion we had expectations to sell to somenone who would carry on the cafe name along with the operations model as a licensee. As time passed, it became apparent that the city of Kitchener would not permit this for several reasons, which at this time do not need to be discussed under this announcement. In turn what occurred is that this couple, who are local residents and who have been entrepeneurs in Canada for several decades, decided to buy the business, keep mostof the basic concepts intact, yet re-brand it and add their own touches to demonstrate their sense of ownership.
For both parties, this is an exciting turn of events.
For Eco-Coffee, we are proud to announce the sale which allows us to concentrate on our core business of roasting coffee and wholesaling to independents. It creates our largest cafe client a mere kilometer and a half from our headquarters on Mill St. It allows us to continue to offer our previous retail clients a continuity of all the products which they have grown accustomed to over the last five years with no interruption. And it permits us to help another small business grow in our community
For the new owners, of what is now called Serrinia Cafe, it allows them to engage in a vibrant Market with the help of a goodwill which has been established over the last five years. It enables them to engage with the local community by way of all the goods and services provided previously. It presents them the opportunity to take a small business and grow and improve it by using all of their previous business experience while leveraging the existing clientele.
So join us in extending a welcome to the new owners, Ramin and Mojhgan who will continue the traditions we established and probably improve them by way of the things they add. I see a great future in our business dealings, and I encourage everyone else to take notice of the wonderful things which will develop between our organizations.
In the beginning of the sales motion we had expectations to sell to somenone who would carry on the cafe name along with the operations model as a licensee. As time passed, it became apparent that the city of Kitchener would not permit this for several reasons, which at this time do not need to be discussed under this announcement. In turn what occurred is that this couple, who are local residents and who have been entrepeneurs in Canada for several decades, decided to buy the business, keep mostof the basic concepts intact, yet re-brand it and add their own touches to demonstrate their sense of ownership.
For both parties, this is an exciting turn of events.
For Eco-Coffee, we are proud to announce the sale which allows us to concentrate on our core business of roasting coffee and wholesaling to independents. It creates our largest cafe client a mere kilometer and a half from our headquarters on Mill St. It allows us to continue to offer our previous retail clients a continuity of all the products which they have grown accustomed to over the last five years with no interruption. And it permits us to help another small business grow in our community
For the new owners, of what is now called Serrinia Cafe, it allows them to engage in a vibrant Market with the help of a goodwill which has been established over the last five years. It enables them to engage with the local community by way of all the goods and services provided previously. It presents them the opportunity to take a small business and grow and improve it by using all of their previous business experience while leveraging the existing clientele.
So join us in extending a welcome to the new owners, Ramin and Mojhgan who will continue the traditions we established and probably improve them by way of the things they add. I see a great future in our business dealings, and I encourage everyone else to take notice of the wonderful things which will develop between our organizations.